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Is
good English important?
Today
there is growing evidence of concern across all educational and
industrial sectors about falling standards of literacy. A recent
article in the UK trade journal Computer
Weekly claimed that employers regarded new graduates as ill-prepared
for work, specifically citing low standards of communication
skills and literacy (Computer Weekly, 27th August 1998).
Michael
Dell, the founder of the highly-successful direct-marketing PC
company, has been quoted as saying that lack of Internet
literary standards do not help [take-up of
e-commerce
opportunities] (The Computer Bulletin, The British Computer
Society, March 1999).
Is
there a real issue here, or is it just old-fashioned
to voice concern about a process of natural change in the
language towards looser standards and greater informality?
Does the standard of printed English matter when we regularly
send and receive informal communications such as e-mail that is
full of typographical errors without worrying about it?
We
believe that it is important, particularly with the current
drive toward e-commerce -
you have to get the e-words
right. For example, we often receive promotional material that
violates even the most basic rules of grammar and construction.
Similarly, many web sites fall short of adequate standards of
literacy.
This
ensures that such publications have exactly the opposite effect
from that intended - instead of inspiring confidence, they
project a negative image of the company concerned.
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